"In the end, it's always about quality - even a currywurst has to be really good" - Thomas Mack Interview
"Generic design does not ensure recognition or positive associations. If you want your product to stick in consumers' minds, you have to invest in a design that is linked to the quality of the product." - Lukas Nikol Interview
"The market remains volatile. It will not work in the future without strong partnerships" - Olaf Böhm Interview