Whether at home or in many restaurants - the figures prove that Veganuary has long been more than just a short-term trend: Last year, the non-profit organisation Veganuary motivated around 25.8 million peopleto try out a vegan diet. At the beginning of 2025, company balance sheets clearly showed how much of a boost this month of action has now given to retail and catering. With the predominantly plant-based Adria range vegan January will be anything but a sacrifice: colourful, versatile and really tasty. And if you like, you can combine the whole thing directly with Dry January - for an alcohol-free start to the new year.