O'zapft is! The 190th Oktoberfest starts on 20 September and continues until 5 October, creating an exuberant atmosphere in Munich. Of course, as an Upper Bavarian company, the Paul M. Müller team won't miss the opportunity to join in the celebrations! The Wiesn is no longer just about chicken and knuckle of pork - vegetarian and vegan highlights are booming. From cheese spaetzle and spinach dumplings to vegan veal sausage and sauerkraut strudel: around 123,000 vegetarian and 54,000 vegan dishes were served in 2024 - so meat-free is absolutely on trend. We are particularly pleased about this because we also promote this diversity with our range at Paul M. Müller - with plant-based products, high-quality vegetable specialities and delicatessen products. Everything for enjoyment that unites all flavours.