The Oktoberfest
in figures
O'zapft is! The Oktoberfest in Munich starts on 20 September and ensures an exuberant atmosphere in the Bavarian capital until 5 October.

The Wiesn is no longer just chicken and knuckle of pork - vegetarian and vegan highlights are booming! From cheese spaetzle and spinach dumplings to vegan veal sausage and sauerkraut strudel: around 123,000 vegetarian and 54,000 vegan dishes were served in 2024 - so meat-free is absolutely on trend! We are particularly pleased about this because we also promote this diversity with our range at Paul M. Müller - with plant-based products, high-quality vegetable specialities and delicatessen products. Everything for enjoyment that unites all tastes. Which vegetarian or vegan Wiesn highlight is at the top of your list?

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But that's not all!
Read even more current industry news in our Paul M. Müller Food News.