High Protein:
Growing market
High protein is trending. With their high protein content, pulses were simply ahead of their time.

A recent YouGov analysis shows: The market for high-protein products is growing by 39.1 % compared with the previous year. As many as 48 % of German consumers are already buying food labelled „high protein“ or „protein-rich“. Among Generation Z (those born between 1997 and 2012), the figure is as high as 75 %. Yet a high-protein diet does not always require specially fortified products. Many foods naturally provide valuable plant-based protein. Chickpeas, kidney beans and white beans are therefore currently enjoying a real comeback. At Adria they have been a staple in our range for many years. They are versatile and fit perfectly into bowls, salads, soups, curries or Mediterranean dishes. We are happy to advise you on the right products for your requirements.

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