2,500 tonnes - that was the daily supply of pineapple raw material in Thailand in mid-March. By the end of April, it had climbed to 4,800 tonnes per day before falling back to 3,800 tonnes at the beginning of May. There is now talk of a daily supply of less than 3,000 tonnes (as at 19 May 2025). During this period, fruit prices fell rapidly and were briefly at 11.20 to 11.80 Thai baht in April, for example. For comparison: In February, a kilogramme of raw fruit cost between 16 and 17 Thai baht. Now, in mid-May, prices are between 12.50 and 13.00 Thai baht per kg. At the same time, some factories are cutting back their production days and reducing the quantity on offer. This is because small, nitrate-rich fruits are still a challenge in terms of quality on the market.
The price of processed products changed (or fell) less. The main reason for this is the high demand from the USA. This is because Donald Trump suspended tariffs on Thai imports to the US for 90 days on 9 April.
Thai packers expect the supply volume to increase again at the beginning of June and are talking about prices of around 12 Thai baht per kg of raw material. The Thai Food Processors Association (TFPA), on the other hand, is expecting an average daily harvest volume of 3,200 tonnes in June - which would not be very much.
However, the pineapple market is not only tight in Thailand, but also worldwide - for example in Kenya. Due to unusually heavy rainfall at the beginning of 2025, the fruit was harvested earlier than usual. At that time, the raw material exceeded the factories' production capacities. Now, a few months later, there is a shortage of precisely this raw material. Due to the upcoming "low season" from June to August, the situation will not ease again until September 2025 at the earliest.
We are of course in close contact with our partners and will continue to keep you informed about developments relating to pineapples.